Our Business
TVGoods is a direct response marketing company that identifies, develops, markets, and distributes consumer products. TVGoods offers a turnkey solution enabling entrepreneurs to introduce products to the consumer market. The company's strategy employs three primary channels: Direct response television, which includes both short form and long form spots, television shopping networks such as HSN and QVC, and retail outlets including brick and mortar, internet, catalog and print media.
TVGoods was founded by Kevin Harrington, a pioneer and principal architect of the infomercial industry. Mr. Harrington created TVGoods to capitalize on the increased exposure he was receiving from Shark Tank and the influx of product submissions he was receiving due to the show’s popularity. Mr. Harrington pulled together the top professionals in the industry to create the management team of TVGoods, which now consists of a broad spectrum of experienced executives with extensive experience in product development, electronic retailing, brick and mortar sales, and e-commerce. Management of TVGoods is responsible for the first ever fishing infomercial with the Flying Lure, the first ever music infomercial with Wolfman Jack and the first ever and longest-running golf infomercial with the Medicus Golf Club.
TVGoods employs executives with expertise in the following categories:
- Patents and trademarks
- Market research
- Branding and website development
- Product design and prototyping
- Factory sourcing and manufacturing
- Package design
- Sales
- Marketing and public relations
- Purchase order financing
TVGoods works to develop and market a diverse portfolio of consumer products through a wide range of marketing channels. Our company provides the critical resources necessary to take consumer products from initial concepts to global distribution.
As Seen On TV, Inc. is the parent company of TVGoods. TVGoods is a direct response marketing company. TVGoods founded TVGoods Inventor Center and co-founded MilitaryShoppingChannel.com.
